When it comes to managing a WordPress site, you need to find a pro, a webmaster who knows what he's doing. A webmaster who knows what he's doing, who can turn an online journey into a joyful cruise!
But how do you choose the right one, or even the best one? WordPress Webmaster ?
Discover the 10 most useful qualities when choosing a WordPress specialist at the top!
1. WordPress culture
A good WordPress webmaster obviously needs to know WordPress inside and out.
First and foremost in its technical structure, but also in its functional and practical aspects. Indeed, among the thousands of themes and plugins, a good WordPress specialist needs to know the most popular scripts and, above all, their most common problems and solutions. While he'll never be able to know everything, his knowledge will enable him to adapt to new developments.
2. Proactive WordPress security
Safety is everything! Yet very few people master it. WordPress is a very popular site, and you need ultra-strict security to avoid hacking!
A good specialist has a security policy that he can provide.
It puts in place a whole host of transparent measures for you.
For example, daily security vulnerability checks, automatic updates, hacker bot blocking and robust firewalls to protect your site.
It should also be able to advise you on any action you need to take to stay safe.
As a result, the risk of piracy is virtually nil. But beware: perfect security doesn't exist, it's an illusion, and anyone who claims otherwise is either ignorant or a liar! But don't worry: we can get pretty close to perfection, and that's the direction we should be heading in.
3. Managing WordPress backups
Regular, outsourced backups are a must!
Daily backups and 12-month retention guarantee peace of mind. Backups should be outsourced from the site and even from the main host, and managed directly at server level, for greater reliability. In the event of a problem, restoration must be rapid. With your back-up thus assured, you'll be able to work on your site yourself, without the fear of breaking it!
4. System administration
A good specialist must master the entire web hosting chain. He or she must have system administration skills.
So, he understands the challenges in terms of the chain of operation of a web server that hosts the site, he understands the issues of performance, security chain, he also manages emails, DNS and domain names without worry. He'll be at ease in any context, so you can manage your online life seamlessly.
In fact, he literally has to be passionate about IT to have a vast and broad culture of all the tools and knowledge that enable excellent management of your WordPress site.
5. He must accommodate you
If he doesn't host your site, your webmaster will be ineffective and won't be able to guarantee its security.
Your webmaster needs a secure server with WordPress-specific management tools.
In terms of security, we know that the first link in the security chain is the server. If your webmaster uses a silly shared hosting solution with no WordPress-specific security measures, security can't reasonably be guaranteed.
And in terms of efficiency, if your WordPress specialist has all the server access and centralized management of the sites he manages, then he'll be much more efficient at solving your problems. With access to backups, access to the terminal, access to logs (history of actions and errors), this makes for efficient, high-quality work. The most demanding (like me) will say that you can't do a good job without these tools.
6. Responsive, efficient human support
Support must be fast, efficient and human.
He or she must be able to resolve bugs efficiently, thanks to a well-thought-out methodology. Available by phone, e-mail or ticket, your specialist must respond quickly and effectively to your (reasonable) requests. If your site is critical, then an on-call service must be available for emergency interventions outside working hours.
7. Flexibility and customer freedom
You have to stay free.
Adapting to each customer's needs is essential. You need to be free to access all your data and intervene on your site yourself if you feel like it. Conversely, you can choose to delegate everything. Either way, the choice must be yours, and you must be free to leave whenever you like, for whatever reason.
8. Self-taught and adaptable
You're looking for a true genius.
Because WordPress evolves extremely quickly, your specialist needs to be able to constantly acquire new knowledge and adapt at lightning speed. Because it's impossible to know everything, even for an expert, you need to be able to learn quickly.
Thus, the self-taught person who has already learned successfully on his or her own initiative is often better able to maintain an excellent level over time.
9. A good environment
He knows how to direct you to the right person.
Tomorrow, you may have specific web-related needs. For example, you may need to launch a webmarketing campaign, increase your presence on social networks, redesign your graphic identity, or even create a physical event.
The right WordPress specialist can't know all of these topics because he's specialized in WordPress; on the other hand, he should be able to redirect you to trusted providers to fulfill your ambitions.
10. Sympathetic and outspoken
Aim for a relationship of trust.
Your webmaster is your best ally, and you need him to accompany you on the Internet just as much as he needs you to take pride in his work and earn a living. It's important that the conversation flows smoothly and without filters.
The best part: he has to be able to tell you the hard-to-hear truths when you need them to move in the right direction!
Where can I find my ideal WordPress webmaster?
If you want to check all these boxes, I'm your man.
Discover my webmastering services.
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